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2121Fiji is the most dominant tourism market in the South Pacific, and is ranked No. 1 in the Colliers
Visitor/Supply Ranking, capturing over 43% of all inbound visitors to the region.
Since 2012, visitor growth has averaged 4.6% per annum, with 755,000 estimated tourists in 2015. As
at June 2016, year on year growth has been 6.9%, with NZ up 14.3% and Chin a up 33.9%.
The source markets for Fiji's tourists are Australia at 50 % percent of the total 2015 market
,followed by New Zealand at 18%, United States at 9% , and a growing China market (5%).
Leisure is the most common purpose for visiting Fiji (78.4% of all visitors).
Hotel occupancy rates have increased from 50.2% in 2014 to 52.7% in 2015 with 10,400
room available across Fiji with 34% of total room stock
in Nadi , followed by the Coral Coast (18%).
Hotelroom stock increased by 1.6% for the year to June 2016
Tourism contributes both directly and indirectly about one third of Fiji’s total labour force. There are close to 41,500 direct employees with a further 68,500 working in other sectors of the economy that provide indirect services
Fiji ‘s GDP growth in 2015 was estimated at 4.2%, following a peak 5.3% growth in 2014 and 4.7% in 2013
Standard & Poors raised its long term sovereign credit rating for Fiji from B to B+ in May 2015
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